Education at All Levels

Our sales team is our greatest asset. From the moment a newly licensed or experienced sales associate joins our team, we are committed to being partners in their progress and success. Our new hire training programs and ongoing workshops are designed to introduce you to our company, and help you build a successful and rewarding real estate career.

Newly Licensed Sales Associates

For the newly licensed sales associate we offer a unique, comprehensive training program designed to integrate the new agent into both the lucrative world of real estate as well as into the Gloria Nilson family.

Experienced Sales Associates

The seasoned sales associate joining Gloria Nilson & Co. Real Estate is introduced to all aspects of the company through a program designed to familiarize them with both the inner workings of Gloria Nilson as well as ways to increase productivity through the many tools we offer. The experienced sales associate can also take advantage of monthly business skills workshops designed to help fine tune skills and increase market knowledge.

Throughout the duration of your real estate career at Gloria Nilson, you can count on the support of both staff and management to assist in your progress as you gainfully achieve the success you deserve in the real estate industry. When you join Gloria Nilson & Co. Real Estate, you join an industry leader dedicated to helping you succeed.

Training to Compete — Business

Business Planning

Our activity-based program guides our sales associates through the process of mapping out a plan to success by concentrating on short-term goals, identifying their target market and marketing message, and working their sphere of influence for maximum results.

Marketing Skills

With emphasis on marketing a property, as well as marketing "the business of you," sales associates will learn marketing and presentation skills as well as the tools and strategies needed to help them succeed.

Coaching & Management Support

Our ongoing coaching and training programs help our sales associates consistently exceed their goals. We believe that accountability and support equals success.

Exceptional Seller's Presentation

This program introduces sales associates to our exclusive seller's presentation materials, and demonstrates how they can customize the information and present it to their seller prospects. In so doing, they highlight our points of difference and strength to help sellers achieve maximum results.

Extraordinary Buyer's Presentation

Through comprehensive training our sales associates learn to explain—in "buyer-friendly" terms—all the benefits of exclusive representation.


Through ongoing training, our sales associates and new hires are introduced to strategies that lead to successful customer prospecting. We provide the tools, tactics and scripts for converting their sphere of influence contacts, for sale by owners and open house guests into valuable contacts and clients.

Risk Management

Our risk management program provides instruction on our industry's laws in a practical and fun approach. Topics covered include Misrepresentation and Disclosures, Agency, Fair Housing, Do Not Contact, Social Networking Guidelines and more.

Training to Compete — Technology

Technology Skills Training

The need for technical knowledge is paramount in the real estate industry, and we provide hands-on technology training designed to meet the needs of our sales associates in the areas of self-promotion, customer communication and property marketing. Through our company's intranet site — Associates Only — our sales associates have the ability to create their own URL, picture-profile website. Our Associates Only site also provides our sales associates with a complete document library, as well as access to relevant internet links, which enables them to work freely from wherever they have an internet connection. From this site, sales associates can also manage their customers as well as various aspects of their listings.

Toolkit CMA

Hands-on training for our Toolkit CMA program is provided for our sales associates to create compelling presentations that provide them with attractive and effective, Gloria Nilson & Co. Real Estate branded marketing material for every listing and selling occasion. All are created on demand in mere minutes via the Internet. Here are just some of the benefits that the Toolkit CMA program provides:

  • Consistent and quality marketing presentations branded for Gloria Nilson.
  • A competitive advantage with exceptional presentations.
  • The program is flexible and convenient. Work from any Internetconnected PC - at home, in the office, or anywhere.
  • Automatically merges comparable property and picture content downloaded from your MLS in to Toolkit CMA documents.
  • A Convenient option to email a link for presentations and property flyers is available.
  • The ability to save your presentations for iPad and tablet live presentations. Additionally you are able to create own profile, resume and reference pages.

Email Training

Each sales associate is provided with their own Gloria Nilson email address. Workshops are offered to provide training on the "ins and outs" of our company email system which include creating your email signature file, adding contacts to your address book, creating unique distribution groups and email lists, working with attachments, creating folders and subfolders, generating auto-reply emails, and learning how to arrange and filter your messages.

Transaction Management Center

Transaction Management Center is a secure, web-based system that offers office staff, management, sales associates, buyers and sellers access to an online location to have 24/7 access to all related documents throughout the real estate transaction. Gloria Nilson & Co. Real Estate chose to implement "Transaction Management Center" because of our commitment to outstanding service. Customer satisfaction is our number one priority and transaction management is another tool we use to ensure our success. All sales associates have training in the benefits and use of this fantastic program.

iPad and Tablet Training

As Gloria Nilson & Co. Real Estate moves forward as an independent, full-service brokerage to support its strategic plans for our agents and clients, we now are initiating the Apple Joint Venture Program. As a Gloria Nilson sales associate, you will be able to take advantage of the joint venture services where you will be able to:

  • Schedule a Setup or Tune-Up
  • Book a priority call with an Apple Genius
  • Sign up for workshops and more. Additionally, the company is introducing the use of iPads and tablets in to our Technology Workshops to assist our sales associates in integrating the use of these devises with their real estate business.


As a sales associate with Gloria Nilson, you are part of the company's membership in RISMedia's Real Estate Information Network® (RREIN), you will now have access to RREINAgent, a robust, direct-to-consumer content and mobile SMS/text messaging platform that will help differentiate you in today's market. The RREINAgent consumer content offering includes an online Resource Center for your website, which offers consumer-focused videos and articles on relevant, timely real estate topics. RREINAgent also includes a monthly consumer-direct newsletter titled, Home Matters.

The RREINAgent mobile SMS/text messaging platform allows buyers to access property information, pictures and your contact info directly on your mobile phone via text message. Simultaneously, it captures that buyer's information and sends the lead directly to you as the listing agent, all in real time!

Trendgraphix Market Reports

Trendgraphix Market Reports provide critical market data (taken from your MLS) and takes the guesswork out of what is happening in the real estate marketplace. Trendgraphix Market Reports assimilates the large volume of data in your MLS system and simplifies it for you, the agent. You can then present the information to your buyers and sellers so they can make educated decisions.

Circlepix Virtual Tours

Gloria Nilson & Co. Real Estate has engaged Circlepix Virtual Tours to create a unique virtual tour (using your digital photos from MLS) for every one of our company's listing that has five or more photos. The Circlepix single property tour uses still and panoramic images as well as video to grab a buyer's attention and keep them on your listing longer! Not only does it engage buyers, but it also generates leads. As a Gloria Nilson sales associates, every listing you have will have a Circlepix tour generated for it. You will be trained in how to utilize this tour to its fullest advantage.