Gloria Nilson & Co. Real Estate reaches local and regional markets through aggressive, targeted advertising. Using local publications, we provide our clients excellent visibility to properly showcase and market their properties. Additionally, this exposure is expanded and reinforced through our regional print advertising program using publications such as The New York Times, The Star Ledger, The Asbury Park Press, Princeton Packet, Trenton Times, and other major regional papers.
Beyond local and regional advertising exposure, when showcasing high-end properties, Gloria Nilson & Co. Real Estate adds significant reach and influence with publications like The Wall Street Journal, The duPont Registry, Luxury Real Estate Magazine, Robb Report's Home & Style, in addition to other highly regarded periodicals.
1. Listing price
This is the number-one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.
2. Property location
The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.
3. Property condition
Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers.
4. Market conditions
Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond to these conditions with the appropriate marketing and price considerations.
5. Contract terms
The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
When the advertising exposure and positioning are done correctly, your home will sell more quickly and will command a higher price. Pay close attention to how your home is showcased in an advertisement, the publications in which it appears, ad the frequency with which the advertisement appears. Aggressive internet exposure is also essential.
The pricing triangle represents all of the potential buyers in the market for a given home. The higher your asking price is on the triangle, the lower the percentage of buyers who will be interested in purchasing it. As the asking price increases toward the peak of the triangle, the number of potential buyers who are willing to pay a premium price for the home declines, until the price is so high that no prospects are attracted at all.
As the asking price declines toward the base of the triangle, the home is perceived to be a "bargain" and the number of potential buyers increases.
Ideally, you should price your home in the range of actual fair market value. Your sales associate can help you determine this range with a Comparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home.
Sales agents are constantly on the alert for new properties to show their active, qualified buyer. As a result, the majority of showings by sales agents on a new listing occurs when the house is first places on the market.
Once the group of agents and buyers has seen the property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best price during the first market exposure.
Sellers may think that an overpriced property can simply be reduced if it doesn't sell. The danger with this approach is that by the time the property is finally reduced to its market value, it may have been on the market so long that buyers perceive it to be a tainted property. Buyers then question how long the home has been on the market and why it hasn't sold. Their offer to purchase, based on that knowledge, may be below its actual value.
As real estate professionals, we use market research to arrive at an initial price that is both realistic and fair to you as the seller, but also attractive to buyers. This pricing process takes into account a number of key factors that include the property location and condition, and the market history and current activity.
When a Realtor arrives at the home with a potential buyer, the first few seconds can literally make or break a sale. Make certain that the lawn, sidewalk, and landscaping are neat and attractive. In cold weather, the walkways should be clear of snow and ice.
The front entry area and front door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.
Clean and sparkling windows help to maximize light entering the home. Keep curtains and window coverings open, whenever possible, to achieve a bright, open effect.
Faded or worn paint and wallpaper can create a drab effect throughout the interior. Spruce up, paint up, and touch up.
A cluttered look will make a room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible.
One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging the remaining items.
Bathrooms & Kitchen
These are the most important rooms and should be clean and spotless. Potential buyers will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines!
Fix The Little Things
Loose door knobs, doors that don't close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you're selling your home. Little things undone can suggest neglect. To maximize your home's value, it's smart to fix these items.
Shed Light On Dark Areas
Whenever possible, make sure lamps are on in areas of the house that are dark. Also, turn lights on in the basement, attic, and other areas a buyer will want to see.
Once the above items have been addressed, leave the selling to the agent. Agents know what your house has to offer and what a buyer is looking for. Agents also know how to sell. We recommend that sellers excuse themselves during showings so that the perspective buyers feel comfortable discussing the property.
Send Change of Address to:
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On Moving Day:
10. Use a professional real estate agent to help you!
9. Price it right. Set a price at the lower end of your property's realistic price range. A home will never sell for more than the market will bear, so overpricing will only result in no offers.
8. Organize and clean. Pare down clutter and pack up your least-used items, such as large blenders and other kitchen tools, out-of-season clothes, toys, and exercise equipment. Store items off-site or in boxes neatly arranged in the garage or basement. Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.
7. Spruce up the curb appeal. Pretend you're a buyer and stand outside of your home. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly manicured? Is the address clearly visible? Are pretty flowers or plants framing the entrance? Is the walkway free from cracks and impediments?
6. Stage your home. Get your house market ready before you begin showing it. Homes that are professionally staged typically sell for more than homes that are not.
5. Have a pre-sale home inspection. Be proactive by arranging for a pre-sale home inspection. An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you'll be able to make repairs before showings begin.
4. Be flexible about showings. The more amenable you can be about letting people see your home, the sooner you'll find a buyer. In today's market, if it's hard to show it's off the list!
3. Don't refuse to drop the price. If your home has been on the market for more than 30 days without an offer, you should be prepared to at least consider lowering your asking price.
2. Find your warranties and permits. Gather up the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, and any other items that will remain with the house. Also find any permits you got for work done – you will need them to close!
1. Remember that if you are also buying right now you are "winning" on the buy side by buying at the bottom of the market…any "loss" you may experience on the sell side you will make up when you buy. It's the GAP that counts!
1. Have a pre-sale home inspection. Be proactive! An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you'll be able to make repairs before putting your home on the market. This will help you get the highest price possible for your home, because the buyers will not be able to justify a lower offer!
2. Organize and clean. Pare down clutter and pack up your least-used and out-of-season items, such as large blenders and other kitchen tools, out-of-season clothes, toys, and exercise equipment. Store items off-site or in boxes neatly arranged in the garage or basement. Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.
3. Get replacement estimates. Do you have big-ticket items that are worn out or will need to be replaced soon, such as your roof or carpeting? Get estimates on how much it would cost to replace them, even if you don't plan to do it yourself. The figures will help buyers determine if they can afford the home, and will be handy when negotiations begin.
4. Find your warranties. Gather up the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, permits for work that was done, and any other items that will remain with the house.
5. Spruce up the curb appeal. Pretend you're a buyer and stand outside of your home. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly manicured? Is the address clearly visible? Are pretty flowers or plants framing the entrance? Is the walkway free from cracks and impediments?
Make your home more appealing for yourself and potential buyers with these quick and easy tips:
1. Trim bushes so they don’t block windows or architectural details.
2. Mow your lawn, and turn on the sprinklers for 30 minutes before the showing to make the lawn sparkle.
3. Put a pot of bright flowers (or a small evergreen in winter) on your porch.
4. Install new doorknobs on your front door.
5. Repair any cracks in the driveway.
6. Edge the grass around walkways and trees.
7. Keep your garden tools and hoses out of sight.
8. Clear toys from the lawn.
9. Buy a new mailbox.
10. Upgrade your outside lighting.
11. Buy a new doormat for the outside of your front door.
12. Clean your windows, inside and outside.
13. Polish or replace your house numbers.
14. Place a seasonal wreath on your door.
1. Remove clutter and clear off counters. Throw out stacks of newspapers and magazines and stow away most of your small decorative items. Put excess furniture in storage, and remove out-of-season clothing items that are cramping closet space. Don't forget to clean out the garage, too.
2. Wash your windows and screens. This will help get more light into the interior of the home.
3. Keep everything extra clean. A clean house will make a strong first impression and send a message to buyers that the home has been well-cared for. Wash fingerprints from light switch plates, mop and wax floors, and clean the stove and refrigerator. Polish your doorknobs and address numbers. It's worth hiring a cleaning service if you can afford it.
4. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Open the windows to air out the house. Potpourri or scented candles will help.
5. Brighten your rooms. Put higher wattage bulbs in light fixtures to brighten up rooms and basements. Replace any burned-out bulbs in closets. Clean the walls, or better yet, brush on a fresh coat of neutral color paint.
6. Don't disregard minor repairs. Small problems such as sticky doors, torn screens, cracked caulking, or a dripping faucet may seem trivial, but they'll give buyers the impression that the house isn't well-maintained.
7. Tidy your yard. Cut the grass, rake the leaves, add new mulch, trim the bushes, edge the walkways, and clean the gutters. For added curb appeal, place a pot of bright flowers near the entryway.
8. Patch holes. Repair any holes in your driveway and reapply sealant, if applicable.
9. Add a touch of color in the living room. A colored afghan or throw on the couch will jazz up a dull room. Buy new accent pillows for the sofa.
10. Buy a flowering plant and put it near a window you pass by frequently.
11. Make centerpieces for your tables. Use brightly colored fruit or flowers.
12. Set the scene. Set the table with fancy dishes and candles, and create other vignettes throughout the home to help buyers picture living there. For example, in the basement you might display a chess game in progress.
13. Replace heavy curtains with sheer ones that let in more light. Show off the view if you have one.
14. Accentuate the fireplace. Lay fresh logs in the fireplace or put a basket of flowers there if it's not in use.
15. Make the bathrooms feel luxurious. Put away those old towels and toothbrushes. When buyers enter your bathroom, they should feel pampered. Add a new shower curtain, new towels, and fancy guest soaps. Make sure your personal toiletry items are out of sight.
16. Send your pets to a neighbor or take them outside. If that's not possible, crate them or confine them to one room (ideally in the basement), and let the real estate practitioner know where they'll be to eliminate surprises.
17. Lock up valuables, jewelry, and money. While a real estate salesperson will be on site during the showing or open house, it's impossible to watch everyone all the time.
18. Leave the home. It's usually best if the sellers are not at home. It's awkward for prospective buyers to look in your closets and express their opinions of your home with you there.
Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics. Here are five reasons why it pays to work with a REALTOR®.
1. Navigate a complicated process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multipage settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.
2. Information and opinions. REALTORS® can provide local community information on utilities, zoning, schools, and more. They'll also be able to provide objective information about each property. A professional will be able to help you answer these two important questions: Will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
3. Help finding the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.
4. Negotiating skills. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.
5. Property marketing power. Real estate doesn't sell due to advertising alone. In fact, a large share of real estate sales comes as the result of a practitioner's contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.
6. Someone who speaks the language. If you don't know a CMA from a PUD, you can understand why it's important to work with a professional who is immersed in the industry and knows the real estate language.
7. Experience. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. Even if you have done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.
8. Objective voice. A home often symbolizes family, rest, and security — it's not just four walls and a roof. Because of this, homebuying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they'll every make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.
Each community has their own regulations on what can be recycled and what cannot. Always check with your community recycling program to see what’s ok before you start. We've found that, in most communities, the following recycling dos and don’ts usually apply.
OK to Recycle:
NOT OK to Recycle:
Green for Sellers
For green, low-cost solutions to add value to your home, consider the following:
Levels of pollutants in indoor air can be from two to more than 100 times higher than outdoors, according to the U.S. EPA. That indoor pollution is due in large part to volatile organic compounds (VOCs) that evaporate, or "offgas," from home decorating and cleaning products. Make sure you’re breathing quality air in your home by following these green cleaning suggestions: